WEB DESIGN 4
BUSINESS

Our customers love using newsletters to reach their clients. All website packages offered by Webdesign For Business irrespective of the package size chosen can be equipped with a newsletter function. Basically visitors to your website can directly on your business website sign up to receive the newsletters you are putting out. We will embed that newsletter sign up process in the layout design of your website.

We will then equip you with one of the major free of charge third party newsletter applications. These allow you to create your own newsletters and to build those lists of customer names and email. At Webdesign For Business we will set up that first newsletter template for you matching your business website look and feel and assuring best practice for it to be received in a viewable format.

There are a number of newsletter solutions to choose from. They all deliver your newsletters with a spam validated sending service. They all automate your list maintenace, allowing the newsletter subscribers to manage their own preference, update or unsubscribe,, a fully automated process.

All you have to do is come up with the content for your regular newsletter. These are your best potential customers you are writing to, the self elected group which is interested in your offering and your news. Don’t miss out on this excellent opportunity to enhance lead generation and ask Webdesign For Business on how to get started with your newsletters.

Newsletters can be a great way to promote your business and keep your customers informed about new products, services, and promotions. Here are a few tips for using newsletters to promote your business:

1. Build a targeted email list: Make sure you are collecting email addresses from people who are interested in your products or services.
2. Personalize the newsletter: Use the recipient’s name and other personal details to make the newsletter feel more personalized.
3. Make it visually appealing: Use images and design elements to make the newsletter more engaging and easy to read.
4. Offer exclusive content: Provide valuable content that can only be found in the newsletter, such as special promotions or early access to new products.
5. Include calls to action: Include buttons or links that encourage the recipient to take a specific action, such as visiting your website or making a purchase.
6. Test and optimize: Track the open and click-through rates of your newsletters and make adjustments as needed to improve performance.
7. Schedule it timely: Send your newsletter at the right time, when your audience is most likely to engage with it.
8. Make it easy to unsubscribe: Include an unsubscribe link in each email to make it easy for recipients to opt out if they no longer wish to receive your newsletters.

Choosing the Right Newsletter Solution for your Business Website

There are several major newsletter tool offerings available on the market, each with their own unique features and capabilities.

1. MailChimp: MailChimp is a popular email marketing platform that offers a wide range of features for creating and managing newsletters. It has a free plan for beginners and paid plans for more advanced users. It offers a drag-and-drop email builder, a wide range of templates, and integrations with other tools such as Shopify and Salesforce. MailChimp also offers advanced features such as A/B testing, automation, and segmentation.
2. Constant Contact: Constant Contact is another popular email marketing platform that offers a wide range of features for creating and managing newsletters. It offers a wide range of templates, a drag-and-drop email builder, and integrations with other tools such as WordPress and Salesforce. Constant Contact also offers advanced features such as A/B testing, automation, and segmentation.
3. Campaign Monitor: Campaign Monitor is an email marketing platform that focuses on simplicity and ease of use. It offers a drag-and-drop email builder, a wide range of templates, and integrations with other tools such as Shopify and Salesforce. Campaign Monitor also offers advanced features such as A/B testing, automation, and segmentation.
4. GetResponse: GetResponse is an all-in-one marketing platform that offers a wide range of features for creating and managing newsletters. It offers a drag-and-drop email builder, a wide range of templates, and integrations with other tools such as Shopify and Salesforce. GetResponse also offers advanced features such as A/B testing, automation, and segmentation. Additionally, it has a landing pages, webinars, and automation feature, making it great for those who want to do more with their email campaigns.
5. AWeber: AWeber is a well-established email marketing platform that offers a wide range of features for creating and managing newsletters. It offers a drag-and-drop email builder, a wide range of templates, and integrations with other tools such as Shopify and Salesforce. AWeber also offers advanced features such as A/B testing, automation, and segmentation. Additionally, AWeber has a great customer service team, which is a big plus for those who need help with their campaigns.
6. ConvertKit: ConvertKit is a newer email marketing platform that focuses on creators and online businesses. It offers a wide range of features for creating and managing newsletters. It offers a drag-and-drop email builder, a wide range of templates, and integrations with other tools such as Shopify and Salesforce. ConvertKit also offers advanced features such as A/B testing, automation, and segmentation. Additionally, ConvertKit has a great feature for creators, which is the ability to segment your audience based on their interests, making it great for niche businesses.
7. Drip: Drip is a email marketing platform that focuses on e-commerce and automation. It offers a wide range of features for creating and managing newsletters. It offers a drag-and-drop email builder, a wide range of templates, and integrations with other tools such as Shopify and Salesforce. Drip also offers advanced features such as A/B testing, automation, and segmentation. Additionally, Drip has great features for e-commerce businesses, such as abandoned cart emails and personalized product recommendations, making it a great option for online stores.

All of these newsletter tools are great options depending on your needs, they all offer similar features like drag-and-drop email builder, templates, integrations, A/B testing, automation, and segmentation

At Web Design For Business we help our business website customers evaluating the appropriate newsletter solution for their business. Based on their specific requirements we can help narrow down the appropriate choices and set up test environments for evaluation directly on your business website.